Income from name and image is a distinct asset, and it is taxed differently from an athlete’s salary. A structure put together crudely is easily reclassified by the tax authority as disguised remuneration — and that is no longer an assessment but a criminal risk. The House builds the licensing and payments so they withstand precisely this scrutiny.
The right to one’s image is a licensable asset. For the income from it to be taxed as income from rights rather than as masked salary, the structure must be one in which the rights genuinely belong to the holder, the licence is real, and the payments answer market logic. The House builds it for scrutiny, not against it.
What you get: a structure of ownership over the name and image rights · licence agreements with a market logic of payment · a separation of 2 income streams (labour and image) · a substance dossier ready for the tax authority’s request
Income from name and image runs through a structure that holds under scrutiny: the rights belong, the licence is real, the payments are justified. Reclassification as disguised salary — and the criminal risk that comes with it — is removed at the level of design. The most valuable intangible asset of a short career works for you, not against you.
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